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About Artist:
Leonetto Cappiello, born in Italy in 1875 was often referred to as the father of the Modern poster. It was in 1900 that Leonetto became famous, his posters being sequels to the works of artists such as Villemot, Cheret and Pal. In the beginning he became popular as a caricaturist, his style humorous and joyful and later became a successful posterist. He used wide colour planes and highly exaggerated colours and situations, he shocked, surprised and moved and went on to lead the bold graphic style of the Art Deco movement in the 1920's and 30's. In 1981 a major retrospective of Cappiello's work was presented at the Galleria Nationale du Grand Palais in Paris.
Statement:
Let Petit web site says 1845? which I think is wrong 1875? - 1942
History:
The story of Leonetto Cappiello (b. 1845, d. 1942) is the story of a love affair between an artist and a city. Visiting Paris in 1898 as a young Italian immigrant, Cappiello was so enamored with the City of Light that he quickly became a naturalized citizen. Subsequently, he became the most outstanding posterist to emerge in the period between 1900 and the outbreak of World War I. In a career that spanned over 40 years, he produced an average of two posters a month. It is now estimated that he created over 1,000 designs, not only for French clients but for advertisers all over Europe. A man of motion, he is credited as the first to recognize that posters should catch the eye of the motorist as well as the pedestrian. Bold and striking color combinations against often dark backgrounds create instant impact with the product message. Through fluid, swirling strokes, his people and animals come to life in front of your eyes. == http://www.artland.co.uk/page973f.htm Leonetto Cappiello, born in Italy in 1875 was often referred to as the father of the Modern poster. It was in 1900 that Leonetto became famous, his posters being sequels to the works of artists such as Villemot, Cheret and Pal. In the beginning he became popular as a caricaturist, his style humorous and joyful and later became a successful posterist. He used wide colour planes and highly exaggerated colours and situations, he shocked, surprised and moved and went on to lead the bold graphic style of the Art Deco movement in the 1920's and 30's. In 1981 a major retrospective of Cappiello's work was presented at the Galleria Nationale du Grand Palais in Paris.
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